What AI says about you: a guide for professionals and founders
How to find out what ChatGPT, Gemini and Google’s AI Overviews say when someone asks about you by name, and what to do if it’s wrong.
Before a client books a consultation, a founder takes a meeting or a journalist calls, they often look the person up. More and more, that means asking an AI assistant: “Who is [name]?” or “Is [name] a good family lawyer?” The answer is short, confident, and not always right.
What can go wrong
Mix-ups with people of the same name. This is the most common problem we see. If you share a name with someone better known online, the AI may describe them instead, or blend the two of you into one person.
Out-of-date details. An old employer, a previous title, a practice area you moved away from years ago. AI assistants often draw on directory profiles and old articles that nobody has updated.
Thin or no information. If there is little written about you in plain terms, the AI may say it doesn’t know, or fill the gap with something generic.
Being left out of “best of” answers. Separately from questions about you by name, people ask for “the best orthodontist in Dubai” or “a good startup lawyer in DIFC”. Whether you are named there depends on the same sources.
How to check
Use a private browser window or a fresh chat with memory turned off, so your own history doesn’t shape the answer. Then ask each assistant:
- “Who is [your full name]?”
- “[Your name] [your profession] [your city]”
- “Is [your name] a good [profession]?”
Ask each one three times in separate chats, because answers vary. Note what is said, whether it is correct, and which sources are linked.
Then ask the professional questions your clients ask, without your name, and see whether you appear.
What usually helps
One clear sentence, in several places. Your full name, your profession, your firm or company, and your city, in the first line of your firm bio, your LinkedIn headline and any directory profiles. Consistency is what lets an AI tell you apart from a namesake.
Update the old profiles. Find the directory listings and bios that still show your previous role, and ask for them to be corrected.
Link your profiles to each other. Your firm bio should link to your LinkedIn profile and the other way round. It is a small signal that the two are the same person.
Write about what you want to be known for. A short article, a talk, or a quoted comment in the press that states your specialism plainly gives the AI something to cite.
A note on consent
We only check individuals at their own request. If you are asking on behalf of someone else, such as a partner at your firm, they need to make the request themselves.
See what a report looks like in our sample individual report, or request a check on yourself.