Guides
Plain explanations for owners, professionals and agencies. No jargon, no promises.
General
How AI decides which businesses to recommend
What ChatGPT, Gemini and Google’s AI Overviews seem to rely on when someone asks for a recommendation, in plain terms.
Is this the same as SEO? What overlaps and what’s different
How being named by AI assistants relates to search engine optimisation, and where the two part ways.
How to check what ChatGPT says about your business, by hand
Honest, step-by-step instructions for checking your own AI visibility, including why each question needs asking more than once.
Why you can rank on Google but be missing from AI answers
Doing well in Google’s map results doesn’t mean AI assistants will name you. Here is why the two differ, and what to look at.
What AI says about you: a guide for professionals and founders
How to find out what ChatGPT, Gemini and Google’s AI Overviews say when someone asks about you by name, and what to do if it’s wrong.
AI visibility for agencies: how to explain it to clients
A plain way to explain AI visibility to clients, set honest expectations, and report on it without overpromising.
By industry
AI visibility for aesthetic clinics in Dubai
What patients ask AI about aesthetic clinics in Dubai, which sources the answers rely on, and where clinics tend to lose out.