What AI assistants say, and why
Plain guides for brands, backed by evidence and our own scans.
How to identify and verify AI crawlers in your server logs
A user agent is only a claim. How to prove which AI crawlers visited, with a script you can run.
7 November 2026How to see AI traffic in Google Analytics 4
The AI Assistant channel is a start. Where AI clicks really land, and how to catch more of them.
7 November 2026Why ChatGPT gives different answers to the same question
One check tells you little. What changes between runs, what stays steady and how many runs you need.
7 November 2026Can AI crawlers read JavaScript?
Most appear not to, and OpenAI’s position may be changing. The evidence, and a test you can run today.
7 November 2026What is AEO? A plain guide to answer engine optimisation
How assistants decide what to cite, which advice doesn’t hold up, and what we’ve seen in our own scans.
6 November 2026How ChatGPT, Gemini and Google choose which brands to name
Memory, search and third-party pages: what the evidence says about how AI assistants pick names.
6 November 2026GEO vs AEO vs SEO: what’s the difference?
Three acronyms, no official line. The real difference is the result you want, and how you measure it.
6 November 2026Does llms.txt work? What the evidence says
Three studies, Google’s position and the one case where publishing the file makes sense.
6 November 2026Schema for AI search: what actually helps
The evidence on schema and AI citations, and the few types still worth adding.
6 November 2026robots.txt for AI crawlers, bot by bot
Each major AI bot, what blocking it changes, and rules you can copy.
6 November 2026